Wednesday, November 26, 2008


Press release

Evanston, IL – 11/26/2008 – AVATRAIT Gallery, the leading advocate of the emerging genre of “Digital Impressionist” art from the virtual world of Second Life, after a series of sold-out art showings at its old home on parent company Simuality’s island, is excited to announce the grand opening event at their new dedicated sim,

This is a special showing, reflecting the full range of the Avatrait Gallery artists, something of a live staging of the recent full-color hardcover book release, “AVATRAIT: From Second Life To Florence”, which was produced to commemorate Avatrait’s participation in this fall’s Festival della Creatività event in Florence, Italy, as well as the on-going Rinascimento Virtuale exhibit focusing on the art of virtual worlds.

The new Island feature a brand new, much larger gallery, as well as a Machinima theater, a lecture/classroom pavilion, and artists’ store, all in a dramatic aerial setting. The new sim has been the product of the vision of the Avatrait Board, and the much appreciated hard work of artist/builders Prad Prathivi and Corbett Howard bringing that vision to a virtual reality.

The Avatrait Gallery has long been one of the leading art attractions (and a permanent Arts & Culture “hot spot” venue listing) in Second Life, and the expansion into its own dedicated island will only make it more popular with virtual art lovers. The grand opening festivities kick
off Saturday, November 29th, at 1pm SLT (UTC -8) and will be featuring a top S.L. DJ, and a fireworks show at the new location.

Avatrait is on the web at, the Avatrait Gallery can be found in Second Life at The book “AVATRAIT: From Second Life to Florence” (ISBN 978-1-57353-300-3), a 108-page, 8.25x10.5"-format hardcover book with full-color graphics throughout, is available at

Monday, November 24, 2008

Avatrait Gallery Presents: The artist of Avatrait.

picture by Ryker Beck

We will be opening a new Gallery on our own dedicated Sim for Avatrait. Prad Prathivi and Corbett Howard have been working very hard on this new build and surrounding buildings that will house our training facility, Machinima theater, and artist store. This show is dedicated to the artist of the gallery, the trip that Avatrait Gallery made to Florence and the book that was a result of that effort. We want to thank all of the artist and the patrons for their efforts and their support over the last year and a half. We are pleased to announce the DJ for the after party: Ketsy (Jhuzen Ketsugo). . Also we have acquired for your viewing pleasure the talented Mariann McCann to shoot off an awesome array of fireworks. This is an opening not to be missed! So put down those after Thanksgiving shopping bags...take a break from the relatives and come party with some of the best sl artist on the grid!! Landmark to follow on opening day!