Thursday, June 19, 2008


Evanston, IL “ 06/18/2008 “

AVATRAIT, the leading advocate of the emerging genre of
"Digital Impressionist"art from the virtual world of
Second Life, is very pleased to announce that they've
been invited to be part of the Rinascimento Virtuale show
in Florence,Italy this fall.

Rinascimento Virtuale is an exhibit focusing on the art
of virtual worlds, which will be featured at the Museum
of Natural History of Florence from October 21, 2008
through January 7, 2009. This is a part of, and is
opening in conjunction with, the third staging of
the Festival della Creativita, an international art
event that will take place October 23-26, 2008 at the
historic Fortessa da Basso, and various satellite venues
around Florence.

Greg Houston (Track Hax in Second Life), the founder of
Avatrait, will be making a presentation during the
Festival, detailing the growth of "Digital Impressionism",
how the Avatrait Gallery arose as the premier site for
this emerging genre within S.L., and how they have bridged
the real and virtual worlds by bringing this new art
via high-quality framed prints sold through their web
site) to a wider real-world audience.

Avatrait artists will be both represented by framed
originals in the show and via a video production which
will be a program element of the art fest. All of the
Avatrait art featured in Rinascimento Virtuale will be
donated for a charity benefit at the conclusion of
the exhibit. In another first, a hardcover book will
be released which will both detail the birth of this
exciting new genre, and document the Avatrait artists'
works in this ground-breaking

The Avatrait Gallery is in Second Life at and on
the web at

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