A lot of companies have realized that visual advertising in Second Life does not pay off, but to add some value to their company, you have to offer something else. The Keytrade Bank has found a way to answer this need. They offer to every SL resident a HUD or heads-up display. With this tool you can easily convert Linden Dollars in every known currency.
According to the Sales and Marketing Director, Thibault de Barsy, Second Life users are complaining that all prices of the products are only displayed in Linden Dollars. Until now , users had to do the conversions themselves to find out the real value of goods or services sold in a Second Life shop. Our currency converter now saves users this task, making virtual shopping easier. Moreover, the conversion is carried out in real time in relation to financial market fluctuations, no matter currency chosen.. In the continuity of a spirit of permanent innovation, Keytrade Bank wants to be the first to explore the new territories of a tri-dimensional Web. Therefore, we felt important to provide a tool potentially useful to all present and future users of those virtual worlds. Our island in Second Life is to be considered as a field of experimentation for future products and the proof of our will to be at the cutting edge of web-based financial services.
Besides the conversion, the HUD gives you a permanent range of financial information, coming from Dow Jones Newswires. Finally, there is an information board on the Keytrade island, where you will be able to find the daily fluctuations of the Linden Dollar against all currency of RL.
“The Keytrade bank Belgian’s first 100% Internet bank, explains Thierry Ternier, CEO of Keytrade Bank. We are also the first Belgian Bank to becom e active in Second Life. Ou ambition is to bring real value all over the globe, not only to Belgian residents of this virtual world.”
This project was realized by the agency Emakina and The Bluepillgroup, who has done such a project before, by offering a HUD tool for Belgian Airlines. These companies are giving a lesson to others of how managing marketing tools in Second Life, in a innovative and interactive way.
(Also read on secondlifecrew.be)