PINK FOR LIFE

Press release In a sequel of last year's operation "100 women for life" which gathered 126 famous women in favor of breast cancer fight, the cancerology Institute, Gustave Roussy, first European research center in cancer research, launched in October 2007 : "Pink For Life". This operation was organized to raise awareness about breast cancer, during Pink October, international month for the fight against breast cancer. October 9 and 10, 2007 on the Champs Elysees (Paris) - Hotel Dassault-Artcurial, has been organized an exhibition followed by an auction of pink items. Items were donated by famous fashion designers and luxury brands.

ConceptSL organized the Second Life side of this event :

— The staff of ConceptSL has duplicated several real-life exposed items in Second Life. The virtual objects were exposed in the exhibition hall of our Second life island : Elyseum customized in pink for the operation from October 1st to 10th.

— The Second Life community has also contributed : 22 RL and SL designers have donated over 40 pink objects for the SL exhibition.

— SL Volunteers were guiding visitors showing creations and telling their stories during the 10 days.

— Oct. 9th and 10th, during the RL exhibition in Paris, 11 musicians have organized a 20 hours live concert (RL/SL) over the two days.

There as been no less than 42 objects that have been sold : (glasses, dresses, furnitures, jewels, etc.). Throughout the 10 days we have had around 950 visitors (420 unique avatars - 360 during the two days of the concert) ! With around 80 avatars at the same time on Elysuem.

Although it was organized to raise awareness about breast cancer, the various items purchases and donations brougth over 65,000 L$.