AVATRAIT NOTED IN SPECIAL ART COLLECTORS’ SUPPLEMENT

Press Release

AVATRAIT NOTED IN SPECIAL ART COLLECTORS’ SUPPLEMENT

TO ITALIAN EDITION OF ARCHITECTURAL DIGEST MAGAZINE

Evanston, IL – 02/04/2008 –

The Italian publication of Condé Nast magazines’ Architectural Digest recently released a “special supplement” for art collectors called “AD Collectors”. The cover story of this edition was on the world of “metaverse art” and featured interviews with several real-world European galleries that have been selling pieces from virtual worlds for as much as €7,000! Even at these very high prices, their recommendation was that collectors should be taking a serious look at this emerging genre.

Of the many thousands of in-world galleries, only Avatrait was mentioned by name, no doubt because the Avatrait Gallery (http://slurl.com/secondlife/Simuality/41/213/35) not only features virtual copies of prints for usage within Second Life environments, but also sells framed high-quality prints through the Avatrait.com web site.

Additionally, the vast majority of the pictures used to illustrate this story (a file of thumbnail pages from the magazine and a translation of the Italian original can be found at http://simuality.com/press/IADC.doc), were artists affiliated with the Avatrait Gallery.

Avatrait founder Greg Houston (Track Hax in S.L.) was extremely pleased and surprised when copies of “AD Collectors” arrived from the Editor-In-Chief of Italian Architectural Digest, Houston was quoted: “It’s just further support for what I’ve been claiming all along, that Second Life art is something special, and is evolving into a genre all its own!”.