SLIPPCAT MOVES INTO BETA-2.0 PHASE WITH NEW OFFICES AND NEW METRICS

Press release

Evanston, IL “ 07/15/2008 “

Simuality, LLC is very pleased to announce the next
generation of the "beta" release of their virtual
world advertising product, SlippCat. 

As the Metaverse continues to expand into numerous
new virtual worlds, the need for multi-platform
capable metrics became apparent.
To this end, SlippCat is now introducing an advanced
Metaverse metrics system that complies with our core
philosophy of not serving intrusive "push"-based
advertising.

SlippCat, from its earliest conception, has been
intended to be as unobtrusive as possible for users
of various virtual worlds, allowing advertisers to
reach the ever-expanding virtual population with
messages, information, and services that are in
the form of a true "pull" model, where the user is
in total control of the engagement.  Due to feedback
obtained in our early beta tests in the Second Life
environment, it became clear that moving to a new
metrics model would be advisable.

Along with moving SlippCat into the new phase of
development, it, along with all the other divisions
of Simuality, have made a physical move to expansive
new office spaces right in downtown Evanston, IL. 
The new Simuality Center features dramatic office
layouts, meeting rooms, a gallery featuring
sister-company Avatrait's virtual art, a gym, and
a heath center with sauna,and plenty of room for
eventual growth.  In addition, the new offices allow
for improved access to public and alternative
transportation modes in an attempt to reduce corporate
and employee carbon footprints.

Simuality LLC is both a full-service Metaverse
developer, specializing in "sticky" builds that offer
users activities and interaction, as well as an
"incubator"  for creating virtual worlds applications
such as SlippCat.  

SIMUALITY JOINS EFFORTS FOR MYANMAR RELIEF

Press release

Evanston, IL “ 05/09/2008 “
Metaverse developer Simuality LLC has joined the effort
to help relieve the unspeakable human suffering in
Myanmar in the wake of Cyclone Nargis.  Special
donation kiosks have been developed and are being
placed in high-traffic locations in the virtual world
of Second Life,with coordination being arranged via the
Simuality welcome center on their main island
(http://slurl.com/secondlife/Simuality/106/83/41).

In addition, links to the donation centers are being
featured on the front pages of all of the Simuality
sites, including SlippCat (http://slippcat.com),
the recently unveiled metaverse advertising system,
Avatrait (http://avatrait.com), the web site associated
with the very popular Second Life art gallery of the
same name, and the main Simuality site
(http://simuality.com).

Virtual world donations are being collected in the
Second Life currency of Linden Dollars.  All monies
collected will be donated to the International Red
Cross to support their efforts to help relieve the
effects of the massive devastation left by the
tropical storm.

Second Life (http://secondlife.com) is the
industry-leading 3-D virtual world developed by
Linden Lab of San Francisco, CA.

Simuality LLC is both a full-service Metaverse
developer,specializing in "sticky" builds that
offer user activities and interaction for our clients,
as well as an "incubator" for creating virtual
world applications.

Virtual Worlds Marketing

In a previous post I wrote about the "Virtual Worlds 2008", and the discussion about advertising where Anthony Van Zyl, was one of the speakers. I introduced Anthony Van Zyl as being the Managing Director of Simuality, the sim where Avatrait Gallery is part of, but also Managing Director of Slippcat.
Slippcat is a new company, which is in fact an exclusive 5-year license, with Simuality and Code4Software, creator of virtual worlds metrics app V-Tracker.
SlippCat is a market platform designed to take "the strengths of the Metaverse, immersive environments, in-depth user engagement, and virtual economies, to build Empowered Engagement(TM), a "pull" approach to message delivery where the user is in control of how much information they're exposed to, while still building relationships with participating brands." Code4 founder Jared Freeman will also join Simuality as its CTO.